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The value of content on a comedian's Twitter is crucial to his/her online persona especially to whom it is received too. So a comedian or anyone who wants many followers should understand the Twitter literacy behind a simple follow. In DIYthemes’ How To Get More Twitter Followers- And Keep Them Derek Halpern discuss the research of Paul Andre, Carnegie Mellon, Michael Bernstein from MIT, and Kurt Luther from Georgia Institute of Technology who ran a research experiment and figured out exactly what people like to read on Twitter. The researchers created a website called “Who Gives A Tweet?” where people could figure out what people thought about their tweets in exchange for rating other peoples tweets by clicking one of three options- “Worth reading,” “Ok,” and “Not worth reading.”

And I will break this down for you, you’re welcome.

What Twitter Users Hate To Read

The easiest thing you can do is don’t annoy your audience. “Who Gives a Tweet?” revealed that Cryptic tweets, Repeating old news, Using too many # and @ signs, Just links without commentary, and Boring tweets aliante your Twitter followers. To build a loyal Twitter following, you need your Twitter followers to click your links, share your tweets, and recommend that people follow you.

What Twitter Users Find Valuable

According to the research, the tweets labeled “worth reading” fell into four different groups: Informative (the largest group with 44%), Funny (24%), Useful (20%), and Exciting (12%). People like tweets that are concise, witty, interesting, and personal. But Halpern poses the question: How can you encourage people to feel that way about your tweets?, and gives the some advice ‘Here are some tactics’:

1.) Be Funny and Witty

2.) Create Curiosity

3.) Be Interesting

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#1 POSTED BY Wade Wallerstein, 04/29 4:40 PM

This is absolutely fascinating! Microcelebrities are able to gain vast followings by capitalizing on a command of audience interest. They know, whether this is calculated or not, exactly how to create content that their audience will find interesting and thus engage with. I thought it was interesting that audiences generally didn't like cryptic tweets. This makes sense for Twitter users whose following are not very close to them. In smaller virtual social spheres, these cryptic tweets (in my experience) often receive the most attention (betches love drama!). I also found it really interesting that the majority of those who participated in the survey said that informative tweets were the ones that were most worth reading. My overall conception of Twitter is as a social site - a place to follow and interact with friends. In truth, Twitter is a professional platform and has become one of the biggest news sources out there and I often forget that.

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