MySLC

My question to you, as a "layperson" is, how can I utilize this kind of information to my benefit? Are there reasons for people other than entertainers and famous people to be aware of PR skills, techniques and strategies?

Can you translate this information so we understand how this kind of data is useful for organizations/companies?

Matthew, the most simplistic form of Public Relations strategy is communication. Effective communication, as you know, is valuable and relevant within all modes of life. PR techinques aim to reach and generate press and outside awareness for either the client or company. In all honesty, it is not that complicated and every person could acquire PR skills due to practice of communication.

Collette, 

I thought the graphs and data were pretty straightforward with its explanation on how the numbers of viewers increased in comparison from the previous weeks obtaining more reach. Its mainly useful because a new level of reach and press is being created for the company through this Facebook page. The numbers are just outlining the progression that the Facebook page has reached. 

Great job on improving the Facebook page with the result of such positive feedback! My question is, could you go into a little bit more about what the "engagement" graph represents? It looks to me as if the depicts the likelihood of return to the site, or the length of time they spend on the page, maybe even interaction on the page such as "likes". This is the only graph that shows negative feedback, which is very interesting to me. What do you think your alterations to the page may have done to cause more people to visit, but less people to engage? How does anyone achieve both the attention grabbing factor and the content to retain viewers and patrons? 

Thanks Hannah!

Yes, the engagement graph is tricky. Because the graph tracks the continuous activity on the page, it also compares the activity to the previous day, which might show higher/lower levels of activity! This graph for me is a constant struggle. Unfortunately, I cannot control how many people choose to comment on the page. On the admin page it will show how many people viewed the post, which is new for me because I usually only get to see how many likes and comments I get on posts for my own page. I notice that due to the subject matter, it is not as interactive because our objective as a company is to focus on information about events to generate press through our page. I think that in order for more people to engage there needs to be a level of opinion based statements and open ended questions directed to the audience. I am in a tough position because even though I do create content, it is supervised by my boss! However I am interested in retaining the audience more consistently.